by anthonyz | Jul 11, 2004 | Search (SEM), Search (SEO)
Good article on what type of demographics click on natural vs. paid listings.Is Your Search Marketing Campaign Lopsided?:Women find paid search advertisements more relevant than men. Of female respondents, 43.1 percent choose a paid search advertisement, where just...
by anthonyz | Jun 4, 2004 | Search (SEM)
When to Kill a Keyword Listing:"Imagine you trade stocks on margin. You'd never buy stock on margin if you weren't convinced transaction earnings would exceed your margin interest. Similarly, some keywords deliver revenue, but at a cost higher than...
