Great Clients: Born or Made?

Having spent more than a decade providing services in the agency and digital marketplace, I’ve had the pleasure of working with some amazing clients.  Of course, there wouldn’t be great clients without some bad ones along the way. Agencies often joke...

LinkedIn: Best Kept Secret?

Top 5 Ways to Market Your Business With LinkedIn | Social Media Examiner“LinkedIn is the most powerful social networking site to help you grow your business. It makes Twitter, Facebook and YouTube seem like social networking sites for kids.  If you want to...

Building a Customer Community

I gave a presentation recently to a client on social media when I was confronted by an interesting question. My presentation was designed to educate the group on the concepts, technologies and behaviors that prevail in today’s social web. I wanted to lay a...

Social Media vs. Email Marketing

I have often said that eMail newsletters will eventually be replaced by company blogs. While that has not yet happened to the extent I thought it would, I definitely do see the trend moving over to social media in the form of company FaceBook, LinkedIn & Twitter...

The Evolution of the Sales Person

Collectively, sales people are often victims of our own behavior. The barrier to entry to become a sales person is often low because companies can place a significant portion of compensation tied to performance. Employers can take a chance on sales people hoping to...