Let’s Get Local

Google Seeks Patent for Targeting Ads on Wi-Fi Hotspots: “Location-based search, especially for mobile users, has broad implications for content providers and advertisers. Geographically targeting users at such a precise level could benefit local advertisers...
Why You Don’t Rank on Search Engines

Why You Don’t Rank on Search Engines

Why You Don’t Rank on Search Engines: “‘Why would anyone want to link to my site?’ Be brutal. Write down as many reasons as you can about why other sites should link to you. If you can’t convince yourself another site would want to link...

How Not to Work With an SEO/SEM Firm

I read this article a while ago and wanted to blog on this topic for some time. I love this part of the article where the prospect actually believes they have the right to be listed on top of the SERP due to their brand strength.How Not to Work With an SEO/SEM...

How to Cope With SEM Staffing Shortages, Part 1

How to Cope With SEM Staffing Shortages, Part 1: "If you opt to build an internal team to manage search, you probably won't be able to find one person with all the skills necessary to execute a best-of-breed campaign, even with help from the search engine...

An SEM Diet for the New Year?

I was attracted to the article (link below) mostly due to the title. Something about the new year that makes me feel like I can start fresh and improve on the areas of my life and forget all my past mistakes. I wish it were that simple.If you are thinking about making...