by anthonyz | Dec 8, 2005 | Search (SEO)
Well I guess it was only a matter of time before Google got into this game. Many of my clients are realizing the power of adding an 800# to the landing page from paid search ads. The key, of course, is to be able to track the results back to the keyword for...
by anthonyz | Jul 1, 2005 | Business Development
At some point in my sales career I was introduced to “The Pendulum Theory”. It is a vicious cycle that most sales people fall victim too. The concept is significantly easier to understand then finding a solution.If you are in sales you are well aware that...
by anthonyz | Mar 13, 2005 | Search (SEM)
I read an interesting article today from Mediapost. The writer basically mocked all the SEM firms about how each thinks their technology is better than their competitors. He is totally right! Bid management is bid management. It is a must have in the industry but it...
by anthonyz | Feb 27, 2005 | Search (SEM)
SEM and Site Usability: "Unfortunately, many SEM firms are more focused on top positions than on building user-friendly, persuasive sites that convert visitors into buyers. They don't want to worry about usability and conversions. They only care about...
by anthonyz | Feb 20, 2005 | Search (SEO)
Blog Advertising: Right for You?:"Ads That Work Successfully on Blogs""Blog ads must have a human voice; they must connect with people. Ads focused on special offers or incentives won't work on blogs because they lack substance and humanity....
