by anthonyz | Feb 12, 2005 | Search (SEO)
Nonconverting Keywords and the Search Continuum, Part 1:"What if I were to tell you the majority of online purchases from search advertising happen after a searcher has conducted at least 12 nonconverting searches? Imagine, 12 searches on keywords that don't...
by anthonyz | Feb 6, 2005 | Search (SEO)
Search Engine APIs: Right for You?: "It's great the engines recognize that when billions of dollars a year flow through an auction marketplace, automated control APIs are a necessity, as they are on Wall Street. But like Wall Street, technology alone...
by anthonyz | Sep 14, 2004 | Search (SEO)
Here is more on the stance that companies should hire 1 vendor that can handle all 3 aspects of search (paid placement, paid inclusion and natural). There is also a little shot against the traditional agency who typically handles the paid placement and treats it like...
by anthonyz | Sep 14, 2004 | Search (SEO)
Yet another article that indirectly supports the position that your search provider should not just do natural SEO but also have the ability to do paid placement and paid inclusion programs as well. There are so many key findings from one aspect of search that will...
by anthonyz | Sep 14, 2004 | Search (SEM)
I have been meaning to post this article for weeks and now that I am finally getting around to it, I have additional thoughts on Search as a branding tool.The article talks about the branding lift a marketer can receive with paid placement search marketing. That is...
