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My Technology Is Better Than Yours
I read an interesting article today from Mediapost. The writer basically mocked all the SEM firms about how each thinks their technology is better than their competitors. He is totally right! Bid...
SEM and Site Usability
SEM and Site Usability: "Unfortunately, many SEM firms are more focused on top positions than on building user-friendly, persuasive sites that convert visitors into buyers. They don't want...
Blog Advertising: Right for You?
Blog Advertising: Right for You?:"Ads That Work Successfully on Blogs""Blog ads must have a human voice; they must connect with people. Ads focused on special offers or incentives...
Non-converting Keywords and the Search Continuum, Part 1
Nonconverting Keywords and the Search Continuum, Part 1:"What if I were to tell you the majority of online purchases from search advertising happen after a searcher has conducted at least 12...
Search Engine APIs: Right for You?
Search Engine APIs: Right for You?: "It's great the engines recognize that when billions of dollars a year flow through an auction marketplace, automated control APIs are a necessity, as...
SEO and Paid Search Campaigns: Share the Data!
Here is more on the stance that companies should hire 1 vendor that can handle all 3 aspects of search (paid placement, paid inclusion and natural). There is also a little shot against the...
Using Paid Search Engine Advertising for Better SEO Campaigns
Yet another article that indirectly supports the position that your search provider should not just do natural SEO but also have the ability to do paid placement and paid inclusion programs as well....
Yes, Virginia, There Is SEM Brand Lift, Part 1
I have been meaning to post this article for weeks and now that I am finally getting around to it, I have additional thoughts on Search as a branding tool.The article talks about the branding lift a...
MediaPost Advertising & Media Directory
This is becoming one of my favorite topics. I have accumulated tons of agency contacts over the last few years but am still reluctant to call on them simply because many of them just don't get...