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I thought the analogy to TV with all the cable channels is not a new one but still very possible. I have actually used this analogy myself when referring to the advertising networks accross the web....

Everyone hates the pop up ads and rightfully so... they are annoying. But the pops served through companies that specialize in behavior targeting are producing fantastic results. Why? My answer is...

Local search may not be all that effective today based on the way people use search. However, isn't it conceivable that the way people search will change. One of the biggest arguements against...

I happen to agree with the author in particular article. The primary point I come away with here is that agencies have much more of an image focus rather than a focus on results. As a marketer, I do...

Here is an article written by a true agency guy. Although very bright and experienced, his comments on the search listing miss the boat completely in my opinion. If you read his article, he compares...

Most of the postings on my Blog have been clips from articles I thought my clients would like to read.  As a slight change of pace, I’d like to share my thoughts on a topic that I feel...

I encourage you to read through this article. My company is currently doing SEM as an affiliate for a major brand and the working relationship is fantastic. We share critical information to make...

I have started to see the offline impact of a search campaign. Clients with multiple ways to interact with thier customer have a huge advantage on the web and especially when their product has a...

Here is an article on the developments of local search.Local search is steadily improving, but who should use it? My dilemma revolves around the size of my clients. Many of them are just launching...