by anthonyz | Mar 26, 2006 | Search (SEM)
Google Seeks Patent for Targeting Ads on Wi-Fi Hotspots: “Location-based search, especially for mobile users, has broad implications for content providers and advertisers. Geographically targeting users at such a precise level could benefit local advertisers...
by anthonyz | Mar 18, 2006 | Search (SEM), Search (SEO)
I read this article a while ago and wanted to blog on this topic for some time. I love this part of the article where the prospect actually believes they have the right to be listed on top of the SERP due to their brand strength.How Not to Work With an SEO/SEM...
by anthonyz | Jan 18, 2006 | Search (SEM)
How to Cope With SEM Staffing Shortages, Part 1: "If you opt to build an internal team to manage search, you probably won't be able to find one person with all the skills necessary to execute a best-of-breed campaign, even with help from the search engine...
by anthonyz | Jan 18, 2006 | Search (SEM)
I was attracted to the article (link below) mostly due to the title. Something about the new year that makes me feel like I can start fresh and improve on the areas of my life and forget all my past mistakes. I wish it were that simple.If you are thinking about making...
by anthonyz | Mar 13, 2005 | Search (SEM)
I read an interesting article today from Mediapost. The writer basically mocked all the SEM firms about how each thinks their technology is better than their competitors. He is totally right! Bid management is bid management. It is a must have in the industry but it...
by anthonyz | Feb 27, 2005 | Search (SEM)
SEM and Site Usability: "Unfortunately, many SEM firms are more focused on top positions than on building user-friendly, persuasive sites that convert visitors into buyers. They don't want to worry about usability and conversions. They only care about...
