by anthonyz | Sep 14, 2004 | Search (SEM)
I have been meaning to post this article for weeks and now that I am finally getting around to it, I have additional thoughts on Search as a branding tool.The article talks about the branding lift a marketer can receive with paid placement search marketing. That is...
by anthonyz | Sep 14, 2004 | Search (SEM), Search (SEO)
This is becoming one of my favorite topics. I have accumulated tons of agency contacts over the last few years but am still reluctant to call on them simply because many of them just don't get it. Dana Todd is exactly right in her statement below. But why...
by anthonyz | Aug 23, 2004 | Search (SEM), Search (SEO)
I thought the analogy to TV with all the cable channels is not a new one but still very possible. I have actually used this analogy myself when referring to the advertising networks accross the web. This marketplace is so far from maturity in my opinion.The part of...
by anthonyz | Aug 23, 2004 | Search (SEM), Search (SEO)
Everyone hates the pop up ads and rightfully so… they are annoying. But the pops served through companies that specialize in behavior targeting are producing fantastic results. Why? My answer is execution. Do it right and make the ad relevant and it will...
by anthonyz | Aug 22, 2004 | Search (SEM), Search (SEO)
Local search may not be all that effective today based on the way people use search. However, isn't it conceivable that the way people search will change. One of the biggest arguements against local search is that local advertisers are not present. Many local...
by anthonyz | Aug 22, 2004 | Search (SEM), Search (SEO)
I happen to agree with the author in particular article. The primary point I come away with here is that agencies have much more of an image focus rather than a focus on results. As a marketer, I do believe there is a happy medium. User experience is key and giving...
