by anthonyz | Feb 13, 2011 | Search (SEO)
The NY Times published a very interesting article today about J.C. Penny’s rankings in the organic listings on Google. The retailer has been able to secure the top listing in Google’s organic SERP (search engine results page) for a wide range of very...
by anthonyz | Mar 24, 2006 | Search (SEO)
Why You Don’t Rank on Search Engines: “‘Why would anyone want to link to my site?’ Be brutal. Write down as many reasons as you can about why other sites should link to you. If you can’t convince yourself another site would want to link...
by anthonyz | Mar 18, 2006 | Search (SEM), Search (SEO)
I read this article a while ago and wanted to blog on this topic for some time. I love this part of the article where the prospect actually believes they have the right to be listed on top of the SERP due to their brand strength.How Not to Work With an SEO/SEM...
by anthonyz | Dec 8, 2005 | Search (SEO)
Well I guess it was only a matter of time before Google got into this game. Many of my clients are realizing the power of adding an 800# to the landing page from paid search ads. The key, of course, is to be able to track the results back to the keyword for...
by anthonyz | Feb 20, 2005 | Search (SEO)
Blog Advertising: Right for You?:"Ads That Work Successfully on Blogs""Blog ads must have a human voice; they must connect with people. Ads focused on special offers or incentives won't work on blogs because they lack substance and humanity....
by anthonyz | Feb 12, 2005 | Search (SEO)
Nonconverting Keywords and the Search Continuum, Part 1:"What if I were to tell you the majority of online purchases from search advertising happen after a searcher has conducted at least 12 nonconverting searches? Imagine, 12 searches on keywords that don't...
