by anthonyz | Jul 16, 2004 | Search (SEM), Search (SEO)
Here is an article on the developments of local search.Local search is steadily improving, but who should use it? My dilemma revolves around the size of my clients. Many of them are just launching national campaigns which is primarily a result of their size. However,...
by anthonyz | Jul 15, 2004 | Search (SEM), Search (SEO)
So we already know that Microsoft wants to be a big deal in search. The key piece of this that I believe is more significant is the part about Yahoo's paid inclusion. Not only is it not going away… I believe we are still just scratching the surface of...
by anthonyz | Jul 12, 2004 | Search (SEM), Search (SEO)
Finally, someone realizing that search engines can be a branding vehicle. I would greatly appreciate other view points on this. Enjoy the article…Search: A Brand Campaign Tool?:"The current argument is search has branding value. Some publishers and core...
by anthonyz | Jul 11, 2004 | Search (SEM), Search (SEO)
I am still amazed at how many companies are willing to trust the search companies with their budgets as opposed to hiring an agency or firm. Money is tight, still… but of all the places to cut cost, that is not one of them. OK, so I'm biased but it really...
by anthonyz | Jul 11, 2004 | Search (SEM), Search (SEO)
Much of this article states a few obvious facts about ROI. Once you get through it, the rest talks about taking you search campaign to a higher ROI. Many of the companies I meet with make the mistake of summarizing the results of their campaign. In other words, if...
by anthonyz | Jul 11, 2004 | Search (SEM), Search (SEO)
Interesting article on paid inclusion. Naturally, Google doesn't like it, yet Yahoo finds it incredibly valuable to the user. Regardless, if you are going to market via search engines, you can not ignore this channel. The costs are low, the content is relevant and...
