by anthonyz | Oct 5, 2016 | Social Media
Over the past 8 years I have helped dozens of clients establish a stronger internet presence. Much of this revolved around the creation of social media channels but also included the implementation of several Google products such as Analytics, Google+ and Google...
by anthonyz | Mar 23, 2014 | Business Development, Social Media
Several years ago I wrote a blog post about the Evolution of the Salesperson. The fundamentals described in the article still hold true but there is no doubt the sales process has changed. My clients often hear me say that much of the sales process happens online...
by anthonyz | Aug 21, 2013 | Social Media
When it comes to social media and a sense of humor, some brands just get it. They know how to be likeable and thus, followable, by thousands of social media users worldwide.Take Charmin, for example. We absolutely love their #tweetfromtheseat hashtag on Twitter....
by anthonyz | May 7, 2013 | Social Media
Congratulations, you decided to bite the bullet and incorporate social media into your marketing program! Most likely, you created Facebook, Twitter, Google+, YouTube, Pinterest and other pages for your brand. Depending on your resources, perhaps you even hired a...
by anthonyz | Apr 29, 2013 | Social Media
Drive Action Digital was recently selected to present at the Prudential's Employee Day of Learning event. I was asked to provide an hour long seminar on how to use social media to develop your personal brand and enhance your career. Needless to say,...
by anthonyz | Nov 6, 2012 | Social Media
A social media lesson for all in the wake of a tragic natural disaster!!!I am extremely fortunate to have a client like the Westchester Library System (WLS) who in every way represents the meaning of community. WLS serves as a support system to its 38 member...
