Analytics & Reporting

At Drive Action Digital we believe in tracking results. All of your marketing efforts should have a success metric and contribute to the overall performance of your business. Our philosophy is that each marketing channel should play a specific role in customer engagement.

Here are some of the most common services include in our offering:

• Google Analytics 4.0 setup and configuration: Google Analytics 4.0 is the latest version of Google’s analytics platform, and it offers a number of advantages over Universal Analytics, including improved cross-platform tracking and event-based data collection. We will help set up and configure Google Analytics 4.0 so that you can start collecting data right away.
• Looker Studio reporting: Looker Studio is a data visualization tool that can be used to create custom reports and dashboards from Google Analytics 4.0 data. Drive Action Digital can use Looker Studio to create reports that are tailored to the specific needs of our clients.
• Custom reporting: In addition to using Looker Studio, we can also create custom reports using other tools, such as Google Sheets or Excel. Custom reports can be used to track specific metrics or KPIs that are important to your business.
• Key event tracking: Key event tracking is a process of tracking specific events that occur on a website, such as button clicks, form submissions, and video views. Drive Action Digital can help your business track key events so that you can understand how users are interacting with your website.
• Data analysis and insights: We will help our clients analyze their data and gain insights into their online marketing performance. This can help your business identify areas where it can improve your marketing efforts.