Digital Strategy

The web is playing a significant role in every buying decision we make these days. Whether your products and services can be acquired online or not, your prospects use your site at some point in the buying cycle. Drive Action Digital can help you integrate the web into your business and leverage user behaviors to make an impact on your results. With the widespread adoption of social media, use of search engines and the overall increase in content consumption, many organizations are struggling to define their strategy. Using our consultative approach, Drive Action Digital will assist you in developing a strategy that is appropriate for your industry, your organization and your clients.

Several of our clients have reached a point in their history where the web is playing a much larger role than ever before. Even if these organizations do not transact on the web, they must develop a presence that supports their overall marketing efforts and thought leadership. Drive Action is there to help them understand the various marketing channels, evaluate their websites, implement analytics, define success metrics and hold their hand as we develop a strategic direction for their digital efforts. With this service, each client can work “at their own pace” as the program allows for flexibility.

Tasks & deliverables that often accompany this service include:

• Strategy briefs
• Creative briefs
• Marketing plans
• Business analysis
• Digital marketing recommendations